Paste a press release or a pitch email. You get length, subject line length, jargon, passive voice, unsupported superlatives, and whether the who, what and why-now are actually in there.
This is a mechanical check, not a judgement of quality. It is pattern matching against word lists and a few regular expressions. It cannot tell whether your story is interesting, whether it suits the reporter you are sending it to, or whether the timing is right — and those are the things that decide whether a pitch lands.
A pitch can pass every check here and be ignored. A pitch that trips five of them can still get covered, because the story was worth covering. Treat the output as a proofreading pass.
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Words in the body, and roughly how long it takes to read at 200 words a minute. Over 250 words is flagged because a reporter opening it on a phone sees about a screen before deciding.
Characters. Most desktop clients cut the subject somewhere around 60 characters and mobile ones cut it sooner, so anything past that may never be seen. Exclamation marks, capitals and a leading "Re:" are flagged separately.
Matches against a fixed list — revolutionary, seamless, leverage, ecosystem, game-changing and about fifty more. They are on the list because none of them says anything a reporter could check. The fix is always the same: replace the word with the specific thing it is standing in for.
A form of "to be" followed by a past participle, minus a short exclusion list. It is a heuristic, so it will miss some and flag some that are fine. Passive voice is not an error; it just tends to drop the person who did the thing, which is usually the most interesting part.
Three separate searches in the text. Who: the name you entered, or a capitalised name in the first two sentences. What: an announcement word such as launch, raised, acquired, released or report. Why now: a date, a day, a month, an embargo line or a news peg such as "following" or "ahead of". Missing any one of them usually means the reporter has to reconstruct the story themselves.
Phrases such as "world's first", "the only", "industry-leading" and "#1". Each one is checked for a number, a source or a link within roughly 150 characters. A superlative with a figure beside it is a claim; without one it is an assertion someone has to verify, and the usual outcome is that it gets cut.
It cannot tell you whether the story is news, whether this reporter covers this beat, whether your timing collides with something bigger, or whether the first line earns the second. Those are the decisions that matter, and no word list gets near them.
This page checks something you have already written. Signal PR drafts the narrative, shortlists reporters from a curated list of 80 tech journalists and writes a pitch for each one — which you then review, verify and send yourself. Three free generations, no card.
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